Dev Anand, BBC, and Population Control

I’m one of those people who goes to bed with the radio on and wakes up with the news. I woke up with BBC World Service this morning. Tthe second piece of news in the headlines was the passing away of Dev Anand. I was still in bed and my first though was if mom had heard this news yet or not, was about to get up to tell her when I remembered.

It had been some time that I had forgotten that mom herself was no longer here.

Well, one of her favorite films was Guide . Mom, this is dedicated to you:

But during breakfast I got thinking…why was this one of BBC WORLD Service’s main news piece? I mean what percentage of their world wide listeners actually even know who he is? True, other than the sub-continent, Bollywood is quite popular in GCC countries (that’s why I grew up with Bollywood), and possibly maybe in Malaysia and Indonesia…but…ah well, that’s it then…that’s A LOT…the sub-continent may only be one part of the world but they make up a significant percentage of the world’s population…and with that comes power..consumer power…and with that comes attention…businesses (including BBC) love a single large (mostly) homogenous consumer group…which is way in supermarkets in London you would find Indian ethnic items (food, clothing, music, etc) in abundance. But if I need to get my favorite Iranian sweet (Shereny Ard nokhodchey), I need to go to that charming Iranian shop in Peckham 😦

SOLUTION: I need to start a campaign urging Iranians to bred and multiply…forget population control…If you care at all about Nokhodchey, you would start having babies, loads and loads of them, tomorrow!! 😉

RIP Dev Saab and thank you for making all those movies that gave mom so many memories and so many stories to tell me 🙂

Only brand I’m loyal to

My first and only love is making a comeback

I’m the kind of consumer that doesn’t really care for brands–(except for one); I switch easily, all I care for is that I get the best possible deal for the best quality…right now I am an Android user but only because I like to customize my phone…(and coz iPhone fans are douche bags ;p)…but I’m still in love with my old phone–it was a Nokia…her name was Nikki (I name all my products)…she got kidnapped 😦 … so I got Henry (my new HTC)…Henry is nice and all, but he’s no Nikki…I miss Nikki…Nikki belonged to the only non-blood related family I am loyal to—NOKIA

And Nokia is making a come back 🙂

It launched Lumia yesterday in London 🙂

I can’t remember where I heard this, but they say, Nokia may not be sexy, but it’s that old reliable trustworthy boyfriend you always turn to when you need a warm hug…Nokia is a friend…it may not be the friend you like to spend most of your time with, but it’s the most reliable friend you will ever have 🙂

Here’s the vid of their launch:

 

Nokia UK – Nokia Lumia Live

 

 

 

 

PS. A little advice to my old friend, if you can learn anything from Apple is that marketing is all about creating a personal experience at the mass level…the best way to do that is to give your brand a face…iphone had Steve Jobs (RIP), McDonald’s has Ronald, KFC has the colonel Sanders…Nokia needs to find a charming charismatic personality to be the its face.